The Cuipu Journey: Pioneering Zero-Additive Skincare Since 1996

For nearly three decades, Guangzhou Cuipu Biotechnology Co., Ltd. has been at the forefront of the zero-additive skincare movement—driven by a vision to make safe, effective, and honest skincare accessible to all. Our journey is a story of innovation, integrity, and relentless commitment to higher standards.


🌱 1996 – 2003: The Foundation of a Vision

Cuipu began with a clear mission: to create skincare that respects skin biology. From day one, we focused on plant-based extraction technologies and building a foundation in bio-organic formulation—long before “clean beauty” became a trend.

🔬 2004 – 2013: Research, Development, and Raising the Bar

During this period, we:

  • Established our first R&D center in Guangzhou’s Baiyun District.
  • Developed early zero-additive prototypes and began phasing out controversial additives.
  • Built a library of over 300+ certified plant-sourced ingredients from Europe and Asia.

🌍 2014 – 2019: Global Standards & Scientific Validation

This era marked our strategic turn toward global compliance and scientific rigor:

  • Officially adopted the EU zero-additive standard, prohibiting 1,218 harmful substances.
  • Partnered with the Chinese Academy of Sciences to co-develop 6th-generation technologies including natural emulsification and fermentation-based actives.
  • Launched our proprietary Enterprise Standard (Q/CPSW 1-2019), imposing requirements 100x stricter than industry norms.
  • Expanded into a 25,000㎡ GMP-certified production base in Qingyuan.

🚀 2020 – Present: Leading the Zero-Additive Revolution

Today, Cuipu stands as a symbol of trust and technological leadership:

  • Our dual-factory ecosystem supports end-to-end OEM/ODM services for brands worldwide.
  • All products undergo clinical efficacy trials and are produced in a 100,000-class sterile environment.
  • We continue to lead with innovations in micro-encapsulation, plant-based preservation, and cellular-level repair technologies.

From a humble laboratory to an international benchmark in safe skincare—Cuipu has never wavered from its original promise: to bring purity, performance, and peace of mind to every product we craft.

Be part of the story. Let’s build the future of beauty—together.

[Contact Us] to explore partnership opportunities with a pioneer you can trust.

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